The Alchemist

Activate your true-identity and surrender to your highest purpose

“You have a massive heart Justin”, said a friend of mine recently. There was something in the way that she said it, that it just landed differently. It is a gift I inherited from my grandfather. We had cleared a lot of shadows together and this was the result. I could feel the capacity of my consciousness expand as she said it.

I help entrepreneurs and corporate leaders give themselves permission to shine, by activating the next-level version of their identity. Their true-identity, not the identity that they have been performing from their survival-identity.

Our conscious leadership and our creative rebellion needs space, and without integrating our shadows then we don’t have that space to birth a new version of ourselves.

What’s hidden in the shadows are the gifts that we inherit from our family and ancestors. Gifts that we didn’t know we had. The gifts that will activate a new version of ourselves that we were always meant to become.

The new world currency is conscious leadership. You’re either living in alignment with your gifts or you’re living a lie.

fight for your freedom or die trying

no one is coming to f*cking save you

My latest book tells the story of my grandfather and what happened to him in WWII and how I inherited my family’s addiction to drama. My book details exactly what addiction to drama is, and what it costs us as a society, and how we are all trapped by our fears. Fears that we inherited from previous generations that leave us vulnerable to being manipulated. This book is a call to action for you to fight for your freedom from your addiction to drama, or die trying, because no one is coming to f**king save you.

making darkness visible

get your shit sorted out and create delicious adventures

This book tells the stories of how my clients and I became creative rebels. How we got our shit together by finding the treasure hidden in our unconscious shadows, and created lives of delicious adventure - as poets, pirates and lovers. My clients are now travelling the world, creating heart-led businesses that thrive, and having the adventures that they have craved for years.

I'm f***ing done

Navigate the storm of divorce - find you way home and thrive

This book is how I ended up divorced twice, because I unconsciously inherited my family's victimhood mindset. I thought it was normal to have poor mental health and a victim mindset. Despite making many mistakes, I emerged from divorce with my spirit and sanity intact. Learn how I chose to live a thriving life of creative rebel.

rescuer in recovery

No one is coming to f***ing coming to save you

This book is about how I allowed myself to get burnt out time and time again, because I had been programmed from a very early age to put the emotional needs of others before my own. I nearly died twice before I realised that no one was f**king coming to save me. Learn how I broke free from my saviour programming, and chose to save myself first.

Angry as F*** But no idea why?

Transform anger to inner peace

This book is about my grandmother. Her spirit had been completely crushed by the circumstances of famine, becoming a refugee, and surviving the second world war. Learn how I overcame the anger and rage that I had inherited from my grandmother and found the spark that re-ignited my creative rebel.

When I first started to write in 2017...

I thought if I could stop one man from hurting himself or others then it would all be worthwhile.

I had transitioned from survival to service, but it was only when I began to surrender to the spirit of the creative rebel in 2020, when I wrote and published my first Amazon Bestselling Book, did I really begin to learn about the treasure that I had found in my own shadows after outwitting my own inner angry dragon.

Now it is my biggest wish and desire that you choose a life of the creative rebel.

To understand and forgive your family inheritance of fears, intolerance and drama,

and create a legacy of majestic presence and freedom for your family.